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Understanding Google’s Local Search Results Algorithm ~ Part 2

How to Outrank Your Competitors in Google Local Search Results “Why are my competitors outranking me in Google Local search results, and what can I do about it?” This is a question we hear a lot. While the exact science of how to outrank your competitors stays mostly hidden by Google, there are some steps …

Understanding Google’s Local Search Results Algorithm ~ Part 3

How to Outrank Your Competitors in Google Local Search Results, continued In Part 2 we presented advice on “How to Outrank Your Competitors in Google Local Search Results.” We introduced the main three factors that Google has revealed that it specifically takes into consideration when delivering local search results pages to users: I. Physical Location II. Relevance III. …

Current Landscape for USA Exporters

by Net Site Marketing™ Over the past year, the US dollar has continued to strengthen, and global online sales have increased both in popularity and commonality. With many consumers and businesses unable to gain access to needed goods that are not widely available in brick & mortar stores in the US or abroad, the need for …

Is It “GOOGLE MOBILEGEDDON!” …or… Just a Mobile-Friendly Update?

Today, April 21, 2015, is the day that Google flips the switch on its forecasted “Mobile-Friendly Update.”  Today marks the official roll-out of a new Google algorithm update designed to make search results on smart phones, bring mobile-friendly websites to the top of the heap. This mobile-friendly Google algorithm update has been dubbed by many across the …

There’s No Good Reason for No SEO

Interested in SEO but concerned you can’t afford it? Still have questions about whether SEO is truly worth the money and whether you will actually see results? Our Internet marketing experts work with businesses to address these concerns when they come up. Read below to see our answers to some of the most common concerns …

How Google’s Penguin 4.0 Update Could Affect Global Marketing

Google regularly updates its algorithms to keep itself on the forefront of delivering top-quality search results to its users. One of the more important algorithm updates is called “Penguin,” which was first launched in 2012. In Q4 of 2016, Google launched the biggest makeover ever of Penguin and rolled it out for all languages:  Penguin …

Google’s Right-Side AdWords Ads: Gone For Good!

Changes to Google AdWords Stir Mixed Emotions Potential Impact on Pay Per Click Advertising  This month Google eliminated all AdWords text ads from appearing on the right-hand side of SERPs at Google.com on desktop computers. In addition, Google AdWords ads are now taking the top four positions when search results are displayed, pushing down organic …