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For Manufacturers: Google AdWords Launches Affiliate Location Extensions

This month Google AdWords announced via Google+ that they are rolling out affiliate location extensions in the U.S.A. Affiliate location extensions will allow manufacturers to encourage and curate offline marketing efforts by using Google searches in a new way!

Exporting & International Inbound Marketing

More than 95% of the world’s companies and industries operate outside of the United States.* Exporting provides the basis and the impetus for your company to reach the exciting and lucrative global market! As you pursue and widen your exporting initiatives, you will acquire a wider client market. These new clients will grow your bottom […]

Google Algorithm Updates Result in Extreme SERP Fluctuations

This month (January 2016) Google confirmed making two separate updates to its core algorithm (see Figure 1). These updates resulted in extreme fluctuations in website positions on search engine results pages (“SERPs”). The first algorithm update occurred on January 9, 2016. The second algorithm update occurred on January 16, 2016. Search engine positions are still […]

Website Referral Spam ~ Part 1

Are Ghost Referrers & Crawler Referrers Ruining Your Analytics? Everyone loves website referrals – but everyone detests ghost referrers, crawler referrers and referral spam. No website is safe from referral spam (not even yours) and in recent months referral spam has started to become worse… a lot worse. In this two-part blog, we hope to educate website […]

Website Referral Spam ~ Part 2

Are Ghost Referrers & Crawler Referrers Ruining Your Analytics? Here’s How to STOP Spam Referrers In Their Tracks! In Part 1 of this two-part blog series, we provided an in-depth explanation about what referral spam is. Here in Part 2, we will show you a number of ways that you can block or filter from your analytics and […]

Understanding Google’s Local Search Results Algorithm ~ Part 2

How to Outrank Your Competitors in Google Local Search Results “Why are my competitors outranking me in Google Local search results, and what can I do about it?” This is a question we hear a lot. While the exact science of how to outrank your competitors stays mostly hidden by Google, there are some steps […]

Understanding Google’s Local Search Results Algorithm ~ Part 3

How to Outrank Your Competitors in Google Local Search Results, continued In Part 2 we presented advice on “How to Outrank Your Competitors in Google Local Search Results.” We introduced the main three factors that Google has revealed that it specifically takes into consideration when delivering local search results pages to users: I. Physical Location II. Relevance III. […]

Google Shakes Up Rankings with New “Quality” Algorithm Update

Notice a big change in your website’s positions at google.com? It’s not just you. Google updated their algorithm without telling anyone. You may have noticed more than a few changes in your website’s positions on Google search engine results pages lately. That’s because Google made a secret update to their algorithm this month (May 2015). According to a […]