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For Manufacturers: Google AdWords Launches Affiliate Location Extensions

This month Google AdWords announced via Google+ that they are rolling out affiliate location extensions in the U.S.A. Affiliate location extensions will allow manufacturers to encourage and curate offline marketing efforts by using Google searches in a new way!

Exporting & International Inbound Marketing

More than 95% of the world’s companies and industries operate outside of the United States.* Exporting provides the basis and the impetus for your company to reach the exciting and lucrative global market! As you pursue and widen your exporting initiatives, you will acquire a wider client market. These new clients will grow your bottom […]

How Google’s Penguin 4.0 Update Could Affect Global Marketing

Google regularly updates its algorithms to keep itself on the forefront of delivering top-quality search results to its users. One of the more important algorithm updates is called “Penguin,” which was first launched in 2012. In Q4 of 2016, Google launched the biggest makeover ever of Penguin and rolled it out for all languages:  Penguin […]