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B2B Internet Marketing Blog

E-Commerce for Business-to-Business: Un-Tapped Gold Mine?

Can B2B Companies Truly Bolster Sales Using E-Commerce?

b2b e-commerceMany business-to-business companies have found the Internet to be a terrific sales tool when it comes to making a great first impression, providing information, and nurturing prospects.
The smart ones have also figured out that adding e-commerce to the mix, can bring in millions of dollars in additional revenue – and that’s just the half of it!

Let’s explore this exciting subject:

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Enhance Your Website’s User Experience with Microinteractions

Microinteractions have quickly become one of the best techniques for providing a more positive and engaging user experience. Microinteractions are understated responsive actions concentrated on accomplishing a single task within a website. Almost all of the applications that we see daily are filled with microinteractions.

These interactions typically serve for these small, but crucial functions:

  • Accomplish a small task
  • Enhance direct operation of an action
  • Allow users to visualize results of their actions and prevent errors
  • Provide communication for feedback or the result of an action

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For Manufacturers: Google AdWords Launches Affiliate Location Extensions

This month Google AdWords announced via Google+ that they are rolling out affiliate location extensions in the U.S.A.

Affiliate location extensions will allow manufacturers to encourage and curate offline marketing efforts by using Google searches in a new way!

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Exporting & International Inbound Marketing

Orchestrate International Inbound MarketingMore than 95% of the world’s companies and industries operate outside of the United States.* Exporting provides the basis and the impetus for your company to reach the exciting and lucrative global market! As you pursue and widen your exporting initiatives, you will acquire a wider client market. These new clients will grow your bottom line, use your production capabilities fully, and increase competitiveness across all markets.

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Exporting: Easier Than You Think

Less than one percent of America’s 30 million companies export – a percentage that is significantly lower than all other developed countries, according to the U.S. Commercial Service.  And of U.S. companies that do export, 58 percent export to only one country. Many businesses can benefit greatly from learning more about these global opportunities and the many resources that are available to help. Exporting has become easier than ever, and it’s easier than you think!

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Business-to-Business YouTube Marketing Secrets

The rise in streaming online video has revolutionized media consumption, with YouTube at the heart of the revolution. YouTube is a hot spot – not just for youth audiences and tech enthusiasts – but for the business community as well. If your company is in the business-to-business world, but not taking advantage of YouTube to build your company and expand into additional markets, now is the time to take action. Read on!

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Why Professional Website Translation Services Are Crucial

There are 7.7 Billion people in the word. ~ Census.gov, 2020

340 million people in the world speak English as a first language. ~ Ethnologue, 2015

English is no longer the language of the web. ~ Quartz.com, 2013

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Top Five Benefits of Global E-Commerce

international-ecommerceGlobal e-commerce has become a necessity for today’s business-to-business companies. The benefits are plentiful and provide large opportunities for growth – even for SMEs. Here are five of the top benefits of adding a global e-commerce platform to your B2B website:

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Google Algorithm Updates Result in Extreme SERP Fluctuations

This month (January 2016) Google confirmed making two separate updates to its core algorithm (see Figure 1). These updates resulted in extreme fluctuations in website positions on search engine results pages (“SERPs”). The first algorithm update occurred on January 9, 2016. The second algorithm update occurred on January 16, 2016.

Search engine positions are still changing as a result of the update. As is usually the case, website positions drop in one week and then rebound right back the next week, after an algorithm change.

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