Each year business people are spending an increasing amount of time pouring over their smartphones and tablets. Many of the B2B websites that they visit, still aren’t optimized for mobile — a critical oversight in today’s B2B internet marketing landscape. Issues like screen size responsiveness and load time challenges directly impact user experience and search engine optimization performance.
Business-to-business websites have been slower than consumer sites to embrace best practices in search engine optimization and mobile usability — a growing concern in professional B2B internet marketing strategies. If your company has been putting this off, now is the time to act. Whether you’re working with a digital marketing agency or managing your own B2B internet marketing, making your website mobile-friendly is essential for visibility, usability, and search engine optimization.
Continue reading “The Importance of Mobile-Friendly Websites for B2B”
Many business-to-business companies have found the Internet to be a terrific sales tool when it comes to making a great first impression, providing information, and nurturing prospects.
More than 95% of the world’s companies and industries operate outside of the United States.* Exporting provides the basis and the impetus for your company to reach the exciting and lucrative global market! As you pursue and widen your exporting initiatives, you will acquire a wider client market. These new clients will grow your bottom line, use your production capabilities fully, and increase competitiveness across all markets.
Global e-commerce has become a necessity for today’s business-to-business companies. The benefits are plentiful and provide large opportunities for growth – even for SMEs. Here are five of the top benefits of adding a global e-commerce platform to your B2B website:
Global marketing can be a very cost-effective way of dramatically increasing the growth and profitability of your business-to-business (or business-to-consumer) company.
