Two of the largest Internet companies in existence have made forays into the business-to-business online space: Amazon.com and Google.com.
Amazon.com debuted Amazon Supply – www.AmazonSupply.com – in April 2012.
Google.com debuted Google Shopping for Suppliers – www.google.com/shopping/suppliers/ – in January 2013.
Read on and I’ll explain briefly how the two are different.
Continue reading “Amazon Supply vs. Google Shopping for Suppliers”
March 5, 2013, 1 – 2:30 pm EST
Are you an Asheville business curious about Asheville Google AdWords? Pay per click advertising is one of the most cost-effective, most trackable lead generation channels in the world!
We’re very excited and honored to announce that Net Site Marketing has been chosen by Google to host an exclusive national Google Engage live broadcast event, straight from the Googleplex in Mountain View, California — an opportunity given only to top Google Partner Agencies!
Many of the industrial and manufacturing companies whom we talk with about Internet marketing are underutilizing one of their greatest lead generation tools! It’s right at their fingertips!: THEIR WEBSITE!
These businesses are often reluctant to dive into Internet marketing any deeper than just having a website. But just having a website and not marketing it, is like storing a box of printed brochures that never get mailed!
As the year 2023 draws to a close and you begin to plan your B2B marketing budget for 2024, you may be wondering whether next year will be a year to stick with the “tried and true”, or a year for venturing out into new marketing channels. The answer depends greatly on what we, as B2B marketers, believe the 2024 economy has in store for us. If only we had a crystal ball!
Google regularly updates its algorithms to keep itself on the forefront of delivering top-quality search results to its users. One of the more important algorithm updates is called “Penguin,” which was first launched in 2012. In Q4 of 2016, Google launched the biggest makeover ever of Penguin and rolled it out for all languages: Penguin 4.0.
Continue reading “How Google’s Penguin 4.0 Update Could Affect Global Marketing”
Potential Impact on Pay Per Click Advertising
This month Google eliminated all AdWords text ads from appearing on the right-hand side of SERPs at Google.com on desktop computers. In addition, Google AdWords ads are now taking the top four positions when search results are displayed, pushing down organic non-paid results. Google confirmed that these changes to the layout of its pay-per-click ads on Search Engine Results Pages (“SERPs”) are permanent. What affect will this major change have on businesses and advertisers? Read on …
Continue reading “Google’s Right-Side AdWords Ads: Gone For Good!”
Why ThomasNet + Your Optimized Website
are the Dynamic Duo of Industrial Sales
Studies show that nearly half of all industrial buyers visit two or three websites before making a purchase decision. This makes your website marketing: GOLD! However, if you do not market your industrial website on the web, the odds of these buyers randomly stumbling upon your particular website are slim-to-none.
Simply having a website does not guarantee it will ever be found, or even seen by your target market. But with the right online presence and a strategic optimization plan, you can get noticed by buyers, grow leads and increase sales. So how do you do it?
Continue reading “ThomasNet + Your Website = Dynamic Duo of Industrial Sales”
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