SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two acronyms heavily used in the B2B Internet marketing industry. But without a doubt, the most important acronym of any business-to-business marketing strategy is WIIFM.
B2B Internet Marketing Blog
With Father’s Day around the corner, we decided to do a little research to see if there is one father who is credited as “The Father of Manufacturing.” There is not; however, there is a long lineage composed of several fathers, grandfathers and great-grandfathers, each contributing to its growth and development. So, in honor of Father’s Day, we would like to take a moment to recognize some of the founding fathers of manufacturing and their contributions to modern day technologies.
How Smart Business are Taking Advantage!
GlobalSpec recently released the results of its 2013 Economic Outlook Survey. They compiled the results into an HIS GlobalSpec Research Report. The report is entitled “Economic Outlook Survey 2013: State of the Industrial Marketplace” and contains some good news for manufacturers and industrial companies. Nearly half of all industrial businesses surveyed are expecting higher sales and revenue growth in 2013, and over half have expressed interest in entering into new markets as a means of expanding sales.
Two of the largest Internet companies in existence have made forays into the business-to-business online space: Amazon.com and Google.com.
Amazon.com debuted Amazon Supply – www.AmazonSupply.com – in April 2012.
Google.com debuted Google Shopping for Suppliers – www.google.com/shopping/suppliers/ – in January 2013.
Read on and I’ll explain briefly how the two are different.
Net Site Marketing has been Chosen to Host Exclusive
Live Google Adwords / Google Engage Connect Event!
FREE ASHEVILLE EVENT!
March 5, 2013, 1 – 2:30 pm EST
SEATS VERY LIMITED!
Three top Google thought-leaders will discuss (via live broadcast)
how to reach new customers through search advertising!
Are you an Asheville business curious about Asheville Google AdWords? Pay per click advertising is one of the most cost-effective, most trackable lead generation channels in the world!
We’re very excited and honored to announce that Net Site Marketing has been chosen by Google to host an exclusive national Google Engage live broadcast event, straight from the Googleplex in Mountain View, California — an opportunity given only to top Google Partner Agencies!
“We Don’t Use Our Website To Develop Leads” ~ Really?
Many of the industrial and manufacturing companies whom we talk with about Internet marketing are underutilizing one of their greatest lead generation tools! It’s right at their fingertips!: THEIR WEBSITE!
These businesses are often reluctant to dive into Internet marketing any deeper than just having a website. But just having a website and not marketing it, is like storing a box of printed brochures that never get mailed!
As the year 2012 draws to a close and you begin to plan your B2B marketing budget for 2013, you may be wondering whether next year will be a year to stick with the “tried and true”, or a year for venturing out into new marketing channels. The answer depends greatly on what we, as B2B marketers, believe the 2013 economy has in store for us. If only we had a crystal ball!
Google regularly updates its algorithms to keep itself on the forefront of delivering top-quality search results to its users. One of the more important algorithm updates is called “Penguin,” which was first launched in 2012. In Q4 of 2016, Google launched the biggest makeover ever of Penguin and rolled it out for all languages: Penguin 4.0.
Changes to Google AdWords Stir Mixed Emotions
Potential Impact on Pay Per Click Advertising
This month Google eliminated all AdWords text ads from appearing on the right-hand side of SERPs at Google.com on desktop computers. In addition, Google AdWords ads are now taking the top four positions when search results are displayed, pushing down organic non-paid results. Google confirmed that these changes to the layout of its pay-per-click ads on Search Engine Results Pages (“SERPs”) are permanent. What affect will this major change have on businesses and advertisers? Read on …
Why ThomasNet + Your Optimized Website
are the Dynamic Duo of Industrial Sales
Studies show that nearly half of all industrial buyers visit two or three websites before making a purchase decision. This makes your website marketing: GOLD! However, if you do not market your industrial website on the web, the odds of these buyers randomly stumbling upon your particular website are slim-to-none.
Simply having a website does not guarantee it will ever be found, or even seen by your target market. But with the right online presence and a strategic optimization plan, you can get noticed by buyers, grow leads and increase sales. So how do you do it?