Each year business people are spending an increasing amount of time pouring over their smartphones and tablets. Many of the B2B websites that they visit, still aren’t set up to account for the varying screen sizes, or the load time challenges that these devices present. Business-to-business websites have been a bit slow to catch up …
Continue reading “The Importance of Mobile-Friendly Websites for B2B”
Microinteractions work because they appeal to the users’ natural desire for acknowledgment.
More than 95% of the world’s companies and industries operate outside of the United States.* Exporting provides the basis and the impetus for your company to reach the exciting and lucrative global market! As you pursue and widen your exporting initiatives, you will acquire a wider client market. These new clients will grow your bottom …
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The rise in streaming online video has revolutionized media consumption, with YouTube at the heart of the revolution. YouTube is a hot spot – not just for youth audiences and tech enthusiasts – but for the business community as well. If your company is in the business-to-business world, but not taking advantage of YouTube to …
Continue reading “Business-to-Business YouTube Marketing Secrets”
There are 7.7 Billion people in the word. ~ Census.gov, 2020 340 million people in the world speak English as a first language. ~ Ethnologue, 2015 English is no longer the language of the web. ~ Quartz.com, 2013
Global e-commerce has become a necessity for today’s business-to-business companies. The benefits are plentiful and provide large opportunities for growth – even for SMEs. Here are five of the top benefits of adding a global e-commerce platform to your B2B website:
This month (January 2016) Google confirmed making two separate updates to its core algorithm (see Figure 1). These updates resulted in extreme fluctuations in website positions on search engine results pages (“SERPs”). The first algorithm update occurred on January 9, 2016. The second algorithm update occurred on January 16, 2016. Search engine positions are still …
Continue reading “Google Algorithm Updates Result in Extreme SERP Fluctuations”
Have you been thinking about selling your goods or services internationally? Are you interested in attaining new customers and businesses online in countries beyond America? Have you heard about the benefits of exporting? Are you ready to expand your business and reach global markets? In this blog post we provide a simple overview on how …
Continue reading “How to Reach Overseas Customers & Businesses with Online Global Marketing”
I truly love digital marketing. It’s an exciting and challenging industry, and our global perspective makes it thrilling!
Are Ghost Referrers & Crawler Referrers Ruining Your Analytics? Everyone loves website referrals – but everyone detests ghost referrers, crawler referrers and referral spam. No website is safe from referral spam (not even yours) and in recent months referral spam has started to become worse… a lot worse. In this two-part blog, we hope to educate website …
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