Each year business people are spending an increasing amount of time pouring over their smartphones and tablets. Many of the B2B websites that they visit, still aren’t set up to account for the varying screen sizes, or the load time challenges that these devices present. Business-to-business websites have been a bit slow to catch up …
Continue reading “The Importance of Mobile-Friendly Websites for B2B”
This month Google AdWords announced via Google+ that they are rolling out affiliate location extensions in the U.S.A. Affiliate location extensions will allow manufacturers to encourage and curate offline marketing efforts by using Google searches in a new way!
More than 95% of the world’s companies and industries operate outside of the United States.* Exporting provides the basis and the impetus for your company to reach the exciting and lucrative global market! As you pursue and widen your exporting initiatives, you will acquire a wider client market. These new clients will grow your bottom …
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I truly love digital marketing. It’s an exciting and challenging industry, and our global perspective makes it thrilling!
Google regularly updates its algorithms to keep itself on the forefront of delivering top-quality search results to its users. One of the more important algorithm updates is called “Penguin,” which was first launched in 2012. In Q4 of 2016, Google launched the biggest makeover ever of Penguin and rolled it out for all languages: Penguin …
Continue reading “How Google’s Penguin 4.0 Update Could Affect Global Marketing”
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