Background:

Since 1947, Water Professionals® has provided high-quality water treatment equipment and services to many industries. They have served respected companies in each sector. Before coming to us, they worked with an agency whose SEO and PPC efforts underperformed. In short: they needed better search visibility and paid-ads performance.

Challenges:

• The client’s website, WaterProfessionals.com, was hard to find in search results. They needed more leads to grow market share.
• Their PPC campaigns underperformed, and the previous agency did not share reports. This left the client unsure of what was wrong.
• On the SEO/SEM front, none of the pages had been properly optimized.
• Worse yet: past optimization came from a weak keyword list. In short, their prior SEM campaign had issues built in from the start.

Other Concerns Included:

• Slow Download Speeds
• Overly Large File Size of Main Page
• Multiple IP Number Issues
• Missing Sitemaps
• Missing Robots.txt File

Strategy:

For SEO/SEM, we started with deep keyword research and analysis. Over 50 hours were spent finding which keywords would drive the best traffic. We optimized the website and added new content to support key themes. We also created and promoted content across niche sites and social media, and built links to waterprofessionals.com.

For PPC, we rebuilt both large accounts from the ground up. Then we fine-tuned each to run as efficient, revenue-generating campaigns. We delivered clear, data-driven reports so the client could see results.