Background:

Since 1978, Sunray, Inc. has been manufacturing all types of polyurethane wheels and polyurethane products, both standard and custom. This industry leader in the U.S. and Canada had a goal to become the #1 provider of polyurethane wheels and polyurethane products in North America, and they came to us for help.

Challenges:

Sunray, Inc. requested a brand-new website and a Search Engine Marketing Campaign. They needed to be able to bring their existing e-commerce shopping cart into the new website – and manage the new website and the e-commerce themselves in-house. They needed the SEO re-done because they needed top-notch search engine positions for their products, in order to increase sales and gain market share.

Other Concerns Included:

• Browser Incompatibility
• Poor Validation
• Poor Website Architecture
• Poor Usability
• Missing Sitemaps
• Missing Custom 404 Page
• Poor Optimization of Meta Data
• Un-optimized Content and Links
• Poor Link Popularity
• Poor Google PageRank
• Poor Search Engine Positions

Strategy:

We designed and built a gorgeous new look/new website, with improved navigation and usability. We re-did the backend using a content management system so that the client can easily make changes to the website. We optimized every webpage, adding content where needed, and even adding new content-based webpages to help support the most important keywords. We solved all of the above challenges. We performed our state-of-the-art Search Engine Marketing for the website, beginning with in-depth keyword research/analysis, and multiplied the number of quality/relevant inbound links, using a variety of methods which included press release writing/distribution, article writing/distribution, and social media marketing, among many others.