B2B Internet Marketing Blog

Website Referral Spam ~ Part 2

Are Ghost Referrers & Crawler Referrers Ruining Your Analytics?

Here’s How to STOP Spam Referrers In Their Tracks!

In Part 1 of this two-part blog series, we provided an in-depth explanation about what referral spam is. Here in Part 2, we will show you a number of ways that you can block or filter from your analytics and reports, those dastardly “spam referrals”, “ghost referrers” and “crawler spam referrers”. Can anything be done to block referral spam?

Yes! Read on as we show you some step-by-step how-tos. The steps are fairly simple for a Webmaster to follow. Quite challenging for the layperson who is not all that technologically adept. So if you are not all that sure-footed in working with hypertext access files or Google Analytics filters, you may want to ask your web developer (or us) to assist. We’re happy to help!
Continue reading “Website Referral Spam ~ Part 2”

Understanding Google’s Local Search Results Algorithm ~ Part 1

Google is all about providing users with personalized search experiences. As part of their efforts to tailor search results to each individual, Google attempts to automatically detect a user’s location based on their IP address. When someone performs a search for certain products or services at google.com, Google displays local businesses that provide the products or services that the user is seeking. Google’s algorithm determines which websites deserve to be at the top of the search results. If your business does not rank highly in local search results, you could be missing out!
Continue reading “Understanding Google’s Local Search Results Algorithm ~ Part 1”

Understanding Google’s Local Search Results Algorithm ~ Part 2

How to Outrank Your Competitors in Google Local Search Results

“Why are my competitors outranking me in Google Local search results, and what can I do about it?”

This is a question we hear a lot. While the exact science of how to outrank your competitors stays mostly hidden by Google, there are some steps you can take to help improve your odds of achieving a coveted A, B or C position. Some have been revealed by Google itself, and some are insights gleaned from our SEO team here at Net Site Marketing, discovered via research plus hands-on experience throughout the years. Read on …

Continue reading “Understanding Google’s Local Search Results Algorithm ~ Part 2”

Understanding Google’s Local Search Results Algorithm ~ Part 3

How to Outrank Your Competitors in Google Local Search Results, continued

In Part 2 we presented advice on “How to Outrank Your Competitors in Google Local Search Results.” We introduced the main three factors that Google has revealed that it specifically takes into consideration when delivering local search results pages to users:

I. Physical Location

II. Relevance

III. Prominence

We focused on how much of an effect the physical location of your business has on where Google decides to list your website in the Google Local Search Results pack.

Now in this final post of the series, we share how relevance and prominence, the other two main factors, play major roles as Google decides which three business listings deserve a place in the three-pack that is Google Local Search Results.

Continue reading “Understanding Google’s Local Search Results Algorithm ~ Part 3”

Current Landscape for USA Exporters

by Net Site Marketing^™

Over the past year, the US dollar has continued to strengthen, and global online sales have increased both in popularity and commonality. With many consumers and businesses unable to gain access to needed goods that are not widely available in brick & mortar stores in the US or abroad, the need for global e-commerce has continued to rise.

US companies that are working to gain market share in the United States, are wise to also look towards foreign markets where opportunities for expansion are promising. Those that have yet to try global e-commerce, may well be missing out.

Continue reading “Current Landscape for USA Exporters”

Answers to Inbound Marketing Questions

Get Expert Answers to Your Inbound Marketing Questions!

What: “Ask the Expert” Inbound Marketing Q&A

When: August 27, 2015 (Thursday) at 1:00 pm EST

Where: Twitter.com, #InboundQA

Who Should Attend: CEOs, CMOs and Marketing VPs who have questions about digital marketing – especially inbound marketing

Struggling to drive the right kind of traffic to your website? Have questions about how to make the most of your B2B digital marketing campaign? Need advice on how to market content effectively? Want help understanding SEO best practices? Like to learn more about inbound marketing?

Log on to Twitter on August 27^th at 1:00 pm EST and follow #InboundQA for a live Q&A session with Inbound Marketing Veteran Linda Titus.

If you have questions about inbound marketing, social media marketing, content marketing, SEO or pay-per-click advertising, now is your opportunity to get answers! Net Site Marketing is offering two ways to send us your questions:

Submit your questions before the event by posting them on our Facebook event page: Live Ask the Expert Twitter Q&A on Inbound Marketing!

Tweet your questions before & during the live event, use hashtag #InboundQA

Be sure to sign onto Twitter on Thursday, August 27^th at 1pm EST and follow #InboundQA to get live answers!

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Google Shakes Up Rankings with New “Quality” Algorithm Update

Notice a big change in your website’s positions at google.com? It’s not just you. Google updated their algorithm without telling anyone.

You may have noticed more than a few changes in your website’s positions on Google search engine results pages lately. That’s because Google made a secret update to their algorithm this month (May 2015). According to a May 19^th report from Search Engine Journal, the search engine giant did what many SEOs suspected after noticing some drastic jumps in client website rankings. Google changed how the algorithm determines a website’s overall quality. Continue reading “Google Shakes Up Rankings with New “Quality” Algorithm Update”

Is It “GOOGLE MOBILEGEDDON!” …or… Just a Mobile-Friendly Update?

Today, April 21, 2015, is the day that Google flips the switch on its forecasted “Mobile-Friendly Update.” Today marks the official roll-out of a new Google algorithm update designed to make search results on smart phones, bring mobile-friendly websites to the top of the heap.

This mobile-friendly Google algorithm update has been dubbed by many across the Web as “Mobilegeddon.”

Just ‘Google’ the phrase “Mobilegeddon” and you will quickly discover that there is no shortage of articles from experts offering businesses advice on how to spring into action to save one’s website rankings from certain doom.

So what will change as a result of this Google Mobile-Friendly Update?

Continue reading “Is It “GOOGLE MOBILEGEDDON!” …or… Just a Mobile-Friendly Update?”

The World Wide Web is 26-Years-Old!

This month (March 2015) the World Wide Web officially turned 26-years-old! While the World Wide Web technically existed prior to 1989, it was a place dominated by now-archaic technology that only those who were technically savvy could navigate.

People who were ‘in-the-know’ were originally able to connect to the Internet through a bulletin board system (BBS), and could send emails or communicate in forums. But the Internet as we know it today was still a long way off.

Sir Tim Berners-Lee is credited with inventing the World Wide Web in 1989. A computer scientist in London England, and a fellow at CERN at the time, Sir Berners-Lee saw an opportunity to join hypertext with the Internet, saying, “Most of the technology involved in the web, like the hypertext, like the Internet, multifont text objects, had all been designed already. I just had to put them together.” Continue reading “The World Wide Web is 26-Years-Old!”

Google Connect Event 2014

Net Site Marketing has been Chosen to Host the Following Event:

Asheville Google Connect for Business!

FREE ASHEVILLE EVENT!

October 15, 2014, 2:00 pm – 3:00 pm

SEATS ARE LIMITED!

Two top Google thought-leaders will discuss (via live broadcast) how to reach new customers through search advertising!

Are you an Asheville business curious about Asheville Google AdWords? Pay per click advertising is one of the most cost-effective, most track-able lead generation channels in the world! Continue reading “Google Connect Event 2014”