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B2B Internet Marketing Blog

Has Google’s Pigeon Lost Its Way?

On July 24, 2014, Google released a new update to its search algorithm that Search Engine Land dubbed Pigeon, in light of no internal name being provided by Google. Just like a homing pigeon finds its way home, the latest algorithm update form Google is designed to show users more relevant local search results.

But what will it mean for your website? Continue reading “Has Google’s Pigeon Lost Its Way?”

Happy Fathers Day – Fathers of Manufacturing

This Father’s Day, we are revisiting the question that we asked on Linkedin about a year ago:

Who is the real “Father of Manufacturing”?

The question received quite a bit of attention, and led us to create the original Fathers of Manufacturing blog post in 2013. Long after Father’s Day, we continued to receive additional input from those in the manufacturing industry on who they believed made some of the greatest contributions to the development of modern manufacturing.

So this year, in honor of Father’s Day, we are continuing to add to our list of manufacturing fathers and recognizing the long lineage composed of fathers, grandfathers and great-grandfathers, who have contributed to manufacturing’s growth and development.
Continue reading “Happy Fathers Day – Fathers of Manufacturing”

Woman of Manufacturing: WWII

Happy Mother’s Day to the Woman of Manufacturing!

A Salute to WWII’s Manufacturing Mothers

To celebrate Mother’s Day, it’s an ideal time to take a look back at some of the important roles women have played in the sustainability of the manufacturing industry. This time our focus is World War II.

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How to Optimize Your Google Business Profile B2B Listing for Maximum Exposure

Google Business Profile Logo

Regardless of whether you have locations nationwide, or only serve local businesses – all business-to-business operations should take advantage of the opportunity to establish a free Google Business Profile listing. A Google Business Profile is the newest, free way to connect your B2B business with local buyers and appear more often in Google search results nationwide.

Continue reading “How to Optimize Your Google Business Profile B2B Listing for Maximum Exposure”

Can Internet Marketing Really Help My B2B Business

This article is aimed at helping B2B companies, industrial businesses and manufacturers understand the importance of Internet marketing and the impact the Internet will have in shaping the future success of their organizations.

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There’s No Good Reason for No SEO

Interested in SEO but concerned you can’t afford it? Still have questions about whether SEO is truly worth the money and whether you will actually see results? Our Internet marketing experts work with businesses to address these concerns when they come up. Read below to see our answers to some of the most common concerns we receive, and see why there truly is no good reason your sales should continue to suffer from “LACK-OF-SEO.”

Continue reading “There’s No Good Reason for No SEO”

Happy Manufacturing Day!

October 4, 2013 is Manufacturing Day! This Friday marks the second annual Manufacturing Day event.

All across America manufacturers are opening their doors to members of their community to help dispel misconceptions about what manufacturing is and is not.

Manufacturing Day (MFG Day) is a coordinated effort to help address skilled labor shortages by enabling manufactures to amplify their voices and take control of their public image.

Continue reading “Happy Manufacturing Day!”

Your Marketing Won’t Work if You Don’t WIIFM

SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two acronyms heavily used in the B2B Internet marketing industry. But without a doubt, the most important acronym of any business-to-business marketing strategy is WIIFM.

Continue reading “Your Marketing Won’t Work if You Don’t WIIFM”

Happy Fathers Day Fathers of Manufacturing

With Father’s Day around the corner, we decided to do a little research to see if there is one father who is credited as “The Father of Manufacturing.” There is not; however, there is a long lineage composed of several fathers, grandfathers and great-grandfathers, each contributing to its growth and development. So, in honor of Father’s Day, we would like to take a moment to recognize some of the founding fathers of manufacturing and their contributions to modern day technologies.

Continue reading “Happy Fathers Day Fathers of Manufacturing”

2013 Primed for Industrial Expansion and Revenue Growth

How Smart Business are Taking Advantage!

GlobalSpec recently released the results of its 2013 Economic Outlook Survey. They compiled the results into an HIS GlobalSpec Research Report. The report is entitled “Economic Outlook Survey 2013: State of the Industrial Marketplace” and contains some good news for manufacturers and industrial companies. Nearly half of all industrial businesses surveyed are expecting higher sales and revenue growth in 2013, and over half have expressed interest in entering into new markets as a means of expanding sales.

Continue reading “2013 Primed for Industrial Expansion and Revenue Growth”