Are Ghost Referrers & Crawler Referrers Ruining Your Analytics? Here’s How to STOP Spam Referrers In Their Tracks! In Part 1 of this two-part blog series, we provided an in-depth explanation about what referral spam is. Here in Part 2, we will show you a number of ways that you can block or filter from your analytics and …
Category Archives: Internet Marketing
Understanding Google’s Local Search Results Algorithm ~ Part 2
How to Outrank Your Competitors in Google Local Search Results “Why are my competitors outranking me in Google Local search results, and what can I do about it?” This is a question we hear a lot. While the exact science of how to outrank your competitors stays mostly hidden by Google, there are some steps …
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Understanding Google’s Local Search Results Algorithm ~ Part 3
How to Outrank Your Competitors in Google Local Search Results, continued In Part 2 we presented advice on “How to Outrank Your Competitors in Google Local Search Results.” We introduced the main three factors that Google has revealed that it specifically takes into consideration when delivering local search results pages to users: I. Physical Location II. Relevance III. …
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Current Landscape for USA Exporters
by Net Site Marketing™ Over the past year, the US dollar has continued to strengthen, and global online sales have increased both in popularity and commonality. With many consumers and businesses unable to gain access to needed goods that are not widely available in brick & mortar stores in the US or abroad, the need for …
Is It “GOOGLE MOBILEGEDDON!” …or… Just a Mobile-Friendly Update?
Today, April 21, 2015, is the day that Google flips the switch on its forecasted “Mobile-Friendly Update.” Today marks the official roll-out of a new Google algorithm update designed to make search results on smart phones, bring mobile-friendly websites to the top of the heap. This mobile-friendly Google algorithm update has been dubbed by many across the …
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Can Internet Marketing Really Help My B2B Business
This article is aimed at helping B2B companies, industrial businesses and manufacturers understand the importance of Internet marketing and the impact the Internet will have in shaping the future success of their organizations.
Your Marketing Won’t Work if You Don’t WIIFM
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are two acronyms heavily used in the B2B Internet marketing industry. But without a doubt, the most important acronym of any business-to-business marketing strategy is WIIFM.
Industrial Websites Do Produce Leads
“We Don’t Use Our Website To Develop Leads” ~ Really? Many of the industrial and manufacturing companies whom we talk with about Internet marketing are underutilizing one of their greatest lead generation tools! It’s right at their fingertips!: THEIR WEBSITE! These businesses are often reluctant to dive into Internet marketing any deeper than just having a …
Planning Your 2024 B2B Marketing Budget
As the year 2023 draws to a close and you begin to plan your B2B marketing budget for 2024, you may be wondering whether next year will be a year to stick with the “tried and true”, or a year for venturing out into new marketing channels. The answer depends greatly on what we, as …
How Google’s Penguin 4.0 Update Could Affect Global Marketing
Google regularly updates its algorithms to keep itself on the forefront of delivering top-quality search results to its users. One of the more important algorithm updates is called “Penguin,” which was first launched in 2012. In Q4 of 2016, Google launched the biggest makeover ever of Penguin and rolled it out for all languages: Penguin …
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