Each year business people are spending an increasing amount of time pouring over their smartphones and tablets. Many of the B2B websites that they visit, still aren’t set up to account for the varying screen sizes, or the load time challenges that these devices present. Business-to-business websites have been a bit slow to catch up …
Continue reading “The Importance of Mobile-Friendly Websites for B2B”
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Notice a big change in your website’s positions at google.com? It’s not just you. Google updated their algorithm without telling anyone. You may have noticed more than a few changes in your website’s positions on Google search engine results pages lately. That’s because Google made a secret update to their algorithm this month (May 2015). According to a …
Continue reading “Google Shakes Up Rankings with New “Quality” Algorithm Update”
Google regularly updates its algorithms to keep itself on the forefront of delivering top-quality search results to its users. One of the more important algorithm updates is called “Penguin,” which was first launched in 2012. In Q4 of 2016, Google launched the biggest makeover ever of Penguin and rolled it out for all languages: Penguin …
Continue reading “How Google’s Penguin 4.0 Update Could Affect Global Marketing”
Changes to Google AdWords Stir Mixed Emotions Potential Impact on Pay Per Click Advertising This month Google eliminated all AdWords text ads from appearing on the right-hand side of SERPs at Google.com on desktop computers. In addition, Google AdWords ads are now taking the top four positions when search results are displayed, pushing down organic …
Continue reading “Google’s Right-Side AdWords Ads: Gone For Good!”
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