Background:

Since 1947, Water Professionals^® has provided high quality processed water, industrial water treatment equipment, and water-related services for a variety of industries. Their history of sales and service includes some of the most respected companies in their various fields. Water Professionals^® was working with an advertising agency that had done a poor job with their SEO and PPC campaigns. Water Professionals^® came to us for help.

Challenges:

WaterProfessionals.com needed to be more easily found in the search engines, in order to achieve a greater number of leads, thus gaining market share. Pay Per Click Problems: Their pay per click campaigns were performing poorly and their money was being wasted, yet the ad agency was not providing them with PPC reports – thus keeping them in the dark about what exactly was wrong with their pay per click campaigns.  SEO/SEM Problems: Their website was quite large and not one single webpage had been properly optimized. The optimization that was performed in the past, was based upon a poorly researched keyword list, making the past SEM Campaign destined to fail before it was even launched!

Other Concerns Included:

• Slow Download Speeds
• Overly Large File Size of Main Page
• Multiple IP Number Issues
• Missing Sitemaps
• Missing Robots.txt File

Strategy:

SEO/SEM: In-Depth Keyword Research/Analysis builds the Cornerstone of every great Search Engine Marketing Campaign, and we spent over 50 hours researching and analyzing keywords and keyword combinations, to discover which keywords were going to bring this website the greatest numbers of targeted traffic. State-of-the-art SEO was performed on the website, and additional content-rich and informative webpages were built to further solidify and unify the themes of the website. Supporting SEO activities included creating quality relevant content aimed at WaterProfessionals®’s target market, publishing some at the website, publishing some at niche websites and relevant social media platforms, linking said content to waterprofessionals.com and promoting said content. Our SEO activities also included niche link building and social media marketing, and more.

PPC: We were challenged with the enormous job of rebuilding this client’s two, large, PPC accounts from scratch, and quickly fine-tuning them, thus turning them into smoothly-running money-making machines!  Water Professionals^® was thrilled to receive generous reports that were replete with solid data and summarized with acute clarity!