B2B Online Marketing Statistics

Budget Growth: 68% of B2B marketing leaders had a higher budget in 2024 vs 2023.

~ Semrush

Adoption Rate: A significant 91% of B2B marketers have integrated content marketing into their strategies.

~ DemandSage

Lead Generation: SEO is recognized by 57% of B2B marketers as generating more leads than any other marketing initiative.

~ DemandSage

Growth Projection: B2B digital advertising spending in the U.S. is expected to reach $19.22 billion in 2025.

~ DemandSage

Search Behavior: Half of B2B searches are conducted on smartphones, emphasizing the importance of mobile optimization.

~ DemandSage

Platform Preference: 97% of B2B marketers use LinkedIn in their content marketing strategy.

~ Inbound Blogging

Adoption Rate: Over half of B2B marketers are incorporating AI-driven tools into their marketing efforts.

~ DemandSage

Digital Interactions: It’s projected that 80% of B2B sales interactions between suppliers and buyers will occur in digital channels by 2025.

~ Orengreenberg

Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate.

~ Digital Gyd

57% of Business-to-Business marketers stated that SEO generates more leads than any other marketing initiative.

~ Junto

48% of marketers plan to include YouTube to their content marketing. 46% of marketers plan to include Facebook video to their content marketing. 61% of marketers say improving Search Engine Optimization and growing organic presence is their number one inbound marketing priority.

~ HubSpot Marketing Statistics

82% of survey respondents use both Social Media and Organic SEO as part of their inbound marketing tactics.

~ Demand Metric’s Inbound Marketing Effectiveness Report

66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. 65% of marketers say generating traffic and leads is their top challenge.

~ The Ultimate List of Marketing Statistics from Hubspot

OTHER STATS:

Content marketing generates three times more leads than traditional marketing per dollar spent.

~ DemandMetric

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

~ Search Engine Journal

Approximately 91% of companies with revenues over 500 million, are using digital video, making it the top form of digital advertising among organizations of this size.

~ Forbes