Linkedin Marketing / Linkedin Advertising for B2B

What are Linkedin Ads?

• Linkedin Ads are Pay Per Click ads with auction-based bidding.
• Linkedin Ads are like Google Adwords Ads – but in a business setting.
• Linkedin is the only social network whose focus is business.

Actual LinkedIn Ad

Benefits of Linkedin Ads:

• Potential to reach 161 million members.
• Highly-focused granular market targeting (see below).
• Linkedin is a business environment.
• Low starting cost per click – just $2.
• Low minimum budget – only $10/day.
• Pay only when an ad is clicked.
• Concise tracking reports = smart decisions.

Market Targeting is a Huge Benefit:

• Location (from states to countries)
• Industry or Company Size
• Specific Employers, or Groups
• Job Title or Function
• Seniority, College and/or Skills
• Gender/Age