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B2B Online Marketing Statistics

Digital marketing is the top area of marketing spending for 56% of Business-to-Business marketers in 2020.

~ SageFrog

Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate.

~ Digital Gyd

57% of Business-to-Business marketers stated that SEO generates more leads than any other marketing initiative.

~ Junto

Digital ad spending accounts for more than half of all US media ad spend and will account for more than two-thirds by 2023.

~ PubMatic

The amount of budget dedicated to mobile devices quadrupled in the last five years to 12.8% in 2019. For 2020 marketing, CMOs expect this trend to continue over the next five years until it hits 21.8%.

~ The SMO Survey

Just under half the world (49%) is now active on social media, meaning 3.80 billion people use social media platforms every month. This is a 9.2% increase, or an extra 321 million people, compared to January 2019, representing a large rise.

~ SmartInsights

As of January 2020, there were 4.54 billion internet users across the world, representing a penetration rate of 59% of the global population.

~ SmartInsights

48% of marketers plan to include YouTube to their content marketing. 46% of marketers plan to include Facebook video to their content marketing. 61% of marketers say improving Search Engine Optimization and growing organic presence is their number one inbound marketing priority.

~ HubSpot Marketing Statistics

88% of B2B Marketers agree that Content Marketing is an important component of their organization’s marketing program.

~ 7th Annual B2B Content Marketing Benchmarks, Budgets, and Trends

82% of survey respondents use both Social Media and Organic SEO as part of their inbound marketing tactics.

~ Demand Metric’s Inbound Marketing Effectiveness Report

66% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. 65% of marketers say generating traffic and leads is their top challenge.

~ The Ultimate List of Marketing Statistics from Hubspot


Content marketing generates three times more leads than traditional marketing per dollar spent.

~ DemandMetric

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

~ Search Engine Journal

Approximately 91% of companies with revenues over 500 million, are using digital video, making it the top form of digital advertising among organizations of this size.

~ Forbes